Montreal, November 4th, 2025 – Montréal-based affiliate commerce platform Stay22 has strengthened its executive team with two key hires, Fabien Loupy as CTO & Louis-Charles Genest as CFO. The appointments mark a new chapter for Stay22 as it approaches its tenth anniversary and surpasses $1 billion in annual transactions
Fabien Loupy and Louis-Charles Genest are joining the travel tech company based in Montreal (Canada) as Chief Technology Officer and Chief Financial Officer, respectively. After successfully leading technology at Stay22, Hamad Al-Khabbaz will be from now on Chief Innovation Officer of the firm that he co-founded in 2016, a newly created role to support the further development of the company.
Loupy brings a valuable experience as VP Technology at the global e-commerce platform SSENSE, leading its growth and generating over $1B in annual sales and operating across 100+ countries. He scaled the engineering team from 40 to a peak of 270 and spearheaded the launch of a mobile app that drove hundreds of millions in revenue. Together with his team, he architected a highly resilient tech stack capable of absorbing extreme traffic surges which became a key competitive advantage for the company.
Genest has a record of scaling finance and administrative operations while driving transformative merger and acquisitions activities. He led corporate functions at District M multiplying its annual revenue by eight and its team size by 10 in six years. He also ran the ad-tech company merger with Sharethrough, overseeing the post-merger integration of both companies afterwards.
“This marks a turning point for Stay22” – says Andrew Lockhead, Co-founder and CEO of the travel tech company. “As we scale beyond travel, Louis-Charles and Fabien bring the operational excellence and technical depth needed to sustain our next wave of growth. Their experience will help us double down on innovation while keeping the culture that got us here
“It is a pleasure to join such a great a team as Stay22”- comments Louis-Charles Genest. “As its new CFO, I will support the company’s growth and further professionalise the finance and administrative functions of the company”
“I am impressed by Stay22’s resilience and the impact its products have created for content creators since it was founded nine years ago, as well as by the grit and the collaborative culture of its team” – says Fabien Loupy. “Among my goals as new CTO will be helping the company reach its targets more efficiently as we expand our affiliate program to additional verticals”.
Following the new appointments, Stay22’s management committee is made up of:
- Andrew Lockhead – CEO
- Hamad Al-Khabbaz – Chief Innovation Officer
- Simon Boulet – Chief Operating Officer
- Louis-Charles Genest – Chief Financial Officer
- Frederic Aouad – Chief Commercial Officer
- Fabien Loupy – Chief Technology Officer
After record results in the first half of 2025, Stay22 is ready to expand beyond the travel sector and create more revenue opportunities for both companies and members of its affiliate programme alike. As the business and staff grows, Stay22 has moved to bigger offices in Montreal to accommodate more than 100 employees by the end of this year.
About Stay22
Stay22 was founded in 2016 and is based in Montreal, Canada. The company uses artificial intelligence and innovative machine learning technology to connect online travel content creators such as bloggers and media publications seamlessly with the affiliate marketing programs of travel sellers. These mutually beneficial relations generate hard-to-reach, incremental and high-margin bookings for travel sellers like Booking and Expedia, whilst also allowing travel bloggers and media publications providers to monetize their content with minimal effort. In 2024, Stay22 reached a Gross Merchandise Value of $500 million and revenues of $25 millions, while it helped monetize 182,000 pages across the web, which got 1.5 billion views. Travellers booked one million trips with Stay22 to 226 countries and regions last year. The Canadian company currently has 4,485 active partners. Further information on https://www.stay22.com/